Choosing your social media strategy for 2014

As you know, there are various social media strategies that SEO Dubai can apply for marketing your business and so there is no hard and fast rule for selecting a strategy, which can give you success. Hence, an understanding of advantages and disadvantages can allow you to select a marketing method, which can develop a very solid online presence for your business. When initially thing of online presence then you think about creating on different social networking sites such as Facebook or twitter.

A page on social networking sites is one of cheapest option for marketing and so it helps to develop trust and credibility for your business by regularly updating the about discount offers, different deals and how is the product made allow to develop a very good relationship with the customers. Everybody do not use social networking site so it is reaching to limited people which is suitable for people who have already have good interactions with people in person and so it is considered to be secondary channel of communication for those people/business. There are many SEO Company Dubai, which offer special services for social media.

On creating page, twitter is completely different thing because it allows communicating out of the immediate friends/ follower, which is good opportunity for new business and for the businesses who wants to create awareness amongst people through visual and written content. However having a website is another option, which establishes strong online presence as it works in accordance with SEO Services to improve ranking in search engine results, which very beneficial to generate traffic for the website. The king of all the factors is the content which helps to improve the ranking the most.

How to Avoid Website Over Optimization Penalties

If you want to develop brand strongly then digital marketing is critical component for it. We always in accordance with SEO Dubai because we want to increase our visibility on searched results. On the other hand, having a website does not guarantee that people will able to find your website when they research you. Google is dependent upon complexity an algorithm that takes into consideration number factors to give ranking to the website on search results, which are listed below:

• ·         Using of targeted keywords in the content.
• ·         Optimization of meta tags such as meta description, header, titles and others.
• ·         Using of code such as HTML or CSS which are considered to be friendly for search engine
• ·         Enhancing website usability and speed.
• ·         Having sitemap for improving the crawl ability.
• ·         Building an optimized site structure.
• ·         Share of content on social networking sites.
• ·         Create back-links with a keyword anchor text.

These are the factors that improve the ranking of the website through proper SEO Services, but over optimization of certain factor leads to giving penalties. Certain factors are better ranking than others are which accelerate abuse by webmasters. This includes stuffed content that have number of keywords and sending low quality links so that searched result can be manipulated. These strategies worked in past couple of years but Google soon caught them up. Firstly SEO Company Dubai, avoid of using targeted keywords so many times until and unless it does make sense to use them in a sentence other it will reduce the ranking. Use of duplicate is not allowed at all, the website pages should be filled with distinctive and useful content for the visitor. Usage of good quality link from relevant sources is always appreciated and to diversify the anchor text used is highly recommended.

Why Custom Facebook and Twitter Pages Are Amazing

It is definitely worth having custom page on social networking sites such as twitter or facebook because there a lot reason from which business can be benefited from. SEO Dubai increasing trends of using networking sites for products and service recommendation, as they are more honest and realistic opinions direct from people. Nowadays social networking sites are more capable of advertising due to growing trend of mobile web usage, which connect with social media.

By having a page on networking sites, it helps the website to look more professional along with it create trustworthy relationship between customers and business as it directly connects with the customers. This is the fundamental reason for having page on twitter and face book which is managed by an SEO Company Dubai. Businesses find it easier to create a page on different networking sites rather developing a website for their products and services, which cheaper options as compared to website as no expertise are required to create a page.

Businesses need to go undergo designing process of a website and then re-design process of the website to make business more reputable whether it is a small business or bigger business. In near future, the expectation is that one third of purchases are going to be through social networking sites so now tell me whether it has an advantage to have a page on social networking site or not? Custom pages on twitter or facebook is considered such a small investment for business that everybody is positive to make a customized page there.

The SEO Implications of Gating Content- Lets Disclose it

The content can be anything whether it is video, blog posts, info-graphics or any other, but if you want to generate traffic from search engine, then a gating content is essential. SEO Dubai needs some information is required by gated content and each content works towards achieving different goals. Some website create their lead data base by providing access to premium content when you provide them with their email address which makes the website interactive as they connect again with the audience again.

Before creating a gated content, determination which content is perfect for gating is essential to know. You need review a few questions related to the content, which are written: What is your agenda behind preparing the content? Info-graphic on social media is highly attractive which has no barrier to access and share but it does not lead to create database of your customers and according to SEO Service, this plays a vital role to have knowledge about your customers. The second question is whether you want to create in-bounds links for your content from other website? If Yes! Then gated content is hindrance.

The third question is how do you want to market your content? SEO Company Dubai considers Gate content will be a bold choice if you put in marketing efforts on email generation and lead generation; however gated content is not good to be marketed on social media. The fourth and last question is what is the worth of your content? There is the hard and fast rule to know the worth because ideally if you achieve certain objective which is the reason behind the publish and then it means you worth publishing a content such as gathering email addresses.

How Share-able Content Can Boost Your SEO

Let's make you aware about the share-able content first, content can be anything which post on the website whether it is a podcast or white board or blogs or anything. Share-able content is the content that you want to share with family, friends and followers as it is maybe worth knowing or it is enjoyable or you want to know other people's point of view. Share-able content becomes controversial content when it is high negative aspects and so it automatically becomes highly share-able. Although it is agreeable for SEO Services but not for the person who is sharing it.

There are five characteristics of share-able content that most of highly share-able content may have. The first one is the picture in the content related to the subject, which makes the content attractive. Second one is the share-able will always be targeted to certain kind of audience whether it is youth or people with certain qualities, the content may have eye catching headline which attracts the audience. The content topic may also unique insight and the content will be written in short and punchy fonts along with bullet points or using numbers. However, to meet these all kinds of services one needs SEO Company Dubai Services.

Before preparing the share-able content, SEO Dubai figure out the subject of favorable content by other website to see which website is receiving the most shares. You need to look at which website is capable of increasing the shares. You can find out the content, which has captured the most shares, and then you need to put little more efforts to make it further attractive. Share-able content has the potential to bring the benefits to the website it has been placed on and for the website by which it has been created.